Disney leaves Scarlet Witch out of the new Avengers toy set

It’s not the first time Marvel has put a female superhero on the back burner. Black Widow, the Marvel universe veteran who has appeared in several Avengers films, had a bleak launch and was hard to find in stores. The lack of attention toward Black Widow even drew criticism from one of the biggest members of the Avengers. Mark Ruffalo, also known as The Incredible Hulk, asked Marvel on Twitter to expand its lineup for his daughters and nieces. Disney responded, and plans to release more Black Widow merchandise this year across several product lines. The company is also working on a "Women of Power" initiative to highlight female characters on comic book covers and in games, as competitor DC Comics plans to release a "DC Super Hero Girls" toy line at Target.

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