Amazon will reportedly pay Fleabag creator tens of millions of dollars for three-year deal

Fleabag creator, writer, and star Phoebe Waller-Bridge has signed an exclusive overall deal with Amazon Prime Video, Deadline reports. The deal is reportedly for three years and valued in the “mid-eight-figure range,” Deadline is reporting, indicating tens of millions of dollars.

The announcement comes just after an incredibly successful Emmys weekend for Waller-Bridge. Fleabag won three of the night’s most coveted awards in the comedy categories, including Best Comedy, Best Actress in a Comedy Series, and Best Writing for a Comedy Series. Waller-Bridge’s other series, Killing Eve, which airs on BBC America, also picked up a few awards. The overall deal between Amazon and Waller-Bridge was in “its final stages by this past weekend,” according to Deadline.

The next year will be dominated by companies trying to get people to sign up for their streaming services. WarnerMedia’s HBO Max, NBCUniversal’s Peacock, Apple’s TV Plus, Disney’s Disney+, and even short-form video platform Quibi are all launching services, and are eager to lock down exclusive content that can garner both attention and awards.

For Amazon, betting on Fleabag early — and giving Waller-Bridge the creative freedom to realize it — seems to have paid off. Reached for comment by Variety, the Fleabag creator said that working on the show was a “creative partnership dreams are made of.”

“It really feels like home,” Waller-Bridge said. “I can’t wait to get going!”

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